What Is Social Media Marketing? How Can We Create A Social Media Marketing Strategy?
How to Create a Social Media Marketing Strategy
1. Setting Social Media Goals:
The first step in process of social media marketing is setting a marketing goal that aligns to the business objectives. Setting goals can help you later on in the process of evaluating the performance. You should set such goals that are measurable and attainable. Goals should also be relevant. Make sure to align your social media goals with your overall marketing strategy. This will make it easier for you to show the value of your work and get executive buy-in and investment.
2. Setting a Target Audience:
It is very important to know your target audience as knowing them makes you aware as to what kind of content they want to see on social media. This will help you in gaining more and more shares and comments. Now, when you have followers on these social media platforms, you need to decide how you can shift them from being your fans to being your customers.
3. Learn From Your Competitors:
It is highly likely that your competitors will already be using social media as a platform. You can always learn from your competitors that how are they using social network to gain more customers.
A competitive analysis allows you to understand who your competitors are. This analysis can help you know that in which areas is your competitor dominating and which areas are uncovered. This way you can start focusing on those social media platforms that are not much covered.
• Identify Your Key to Success:
This is the most important step in the process of social media marketing. You need to measure your performance and identify what your success areas are. A few areas that need your attention are:
i. Total shares
ii. Time spent on websites
iv. Conversion rate
In the social sphere, things keep on changing continuously. There are new entrants in the social network arena, while the existing ones go through different demographic shifts. There are a lot of changes that your business has to go through as well. Social media marketing helps you through these changes and keeps your business going!